You probably already know the importance of having a website. It doesn’t just help potential customers learn about your products and services; having one also makes it easier to find you. Still, having a website isn’t enough to help your business grow. It needs to deliver what your customers are expecting. Here are some of the most important things that consumers want from your website and how to deliver.
Some small businesses focus too much on the visual design of their website and not enough time worrying about how easy it is to use. Flashy graphics and video are great, but don’t try to reinvent the wheel. Consumers expect easy navigation with an intuitive design that makes it easy to find what they’re looking for whether it’s a product, contact information, company history, or a list of your services.
Reviews or Testimonials
Did you know that 90 percent of consumers rely on online reviews to determine if they will visit a business or place an order? Most consumers even trust online reviews as much as a recommendation from a friend. Customers want to see reviews on your website, especially if you are an e-commerce business. Reviews help build trust and validate your business. Make it easy for consumers to share feedback in the form of customer reviews and testimonials to improve your own marketing efforts and essentially get free advertising from the people who matter most: your customers.
Clear Contact Information
Your website isn’t very useful if you don’t make it easy for potential customers to get in touch. Your business contact information should be clearly visible on the footer of every page with everything consumers need to know, including your address, phone number, and email address. You should also have a dedicated Contact page with a contact form that helps you capture leads.
What makes your business unique? Which areas do you serve? How did you get started? It’s important to connect with your customers by sharing the story of your business. Use an About Us page to paint an engaging picture of your business and team. This helps potential customers connect with your business and remember who you are.
Mobile-Friendly or Responsive Design
More than half of potential customers will view your website from a mobile device. If your website isn’t responsive or mobile-friendly, users will be forced to zoom in and scroll around while trying to click on too-small buttons. Most people probably won’t bother. With a mobile-friendly design, your website design will automatically shrink to fit the resolution of the device. A responsive design is a step up because it restructures content on your website to display your website in a more user-friendly and easy-to-read format on a small screen.
If you are going to handle sensitive information, such as credit card information or customer addresses, your website needs to be as secure as possible to safeguard customers’ information. Data breaches have become a major problem, and they don’t just affect major companies; even small businesses can fall prey. If hackers successfully attack your website, it can get you blacklisted from search engines like Google, put your reputation at stake, and put your customers at risk.
Secure Socket Layer (SSL) encryption technology is essential to protect data coming and going from your website. Your customers will expect this security, especially when they are making online purchases.
When building out your business website, it pays to spend time considering what visitors will expect to see and how you can deliver on these expectations. While a beautifully designed website is great, it isn’t everything. Start with function, security, and trust to help build your business’ reputation.
For your web design needs, keep Warm Winter Arts in mind. We offer many services that will leave you feeling happy, and will connect you to where you want to be.